The Commercialisation of Development

Each society forges new paths through certain mediums of development searching continually for new forms, technes and technologies: gamechangers of the ways in which we perceive reality as it were in which to express our relation to the world and acts both real and perceived. New forms bring new possibilities and configurations of agency and its correspondent image of symbols. They can take on the forms of vertical product creation or facilitation of cross product exchanges. The question of the nature of evolution may be traced to the forces identifying and facilitating the creation of new forms and the consciousness that must attend it, both individual and social. Commercialisation has made it a question primarily of access with market as the dominant arbiter and referent of taste and development, although opinion leaders play major roles. Marketing has a reciprocally conditioning relation to the underlying forces, defining the imagic represented content based on the underlying forces, while modifying them also.